In the minds of consumers, the factor that really attracts them to make the purchase decision in the polyurethane screen market is not the price, but the value that the product or service can provide them with. This is the rule of value creation.

① If the competition between enterprises is blindly stuck in the price competition stage, it will not only damage the interests of the enterprise, but also consumers may not necessarily gain high value from it, because price competition will inevitably be accompanied by low-quality services and will damage the corporate image of the polyurethane screen. In China's home appliance market, Haier first realized this, which put forward the slogan "No price war, but value war." Haier's positioning of its products is "high-quality and high-price, without fighting a price war for the development of the polyurethane screen market."

The selling point of Haier products is not the price, but the value content of the product by improving the service and technical content of the product.

Haier's president Zhang Ruimin once said that the current competition between products and polyurethane screen companies is not a competition of price, but a competition of comprehensive strength - a competition of quality, personalized design, brand, and service.

In terms of product pricing, the development of the polyurethane screen market adopts the practice of extending the product front, such as the pricing of air conditioners, ranging from more than 1,000 to more than 10,000 yuan, thus well adapting to the needs of consumers at different levels of consumption.